Posted 19th June

Fisher & Paykel introduces updated logo

By KBBDaily on 19th June 2017 - 16:13pm

Fisher & Paykel has launched its new logo as part a new “visual brand language” to support the company's “clear premium brand vision for the future”, it said.

The new logo is “constructed from bold, widely kerned lettering with a subtly nostalgic feel”, Fisher & Paykel said, adding that “the unique ampersand unites the two names, creating a memorable signature” that can be easily recognised.

The company will roll out new retail displays with the updated logo from July, with new POS material being developed for later this year, while all marketing communication and advertising, as well as the brand's website, will feature the new logo as of today (19th June).

According to Fisher & Paykel, the update is part of the company's commitment to becoming the “number one global premium brand”, noting that while the brand is positioned as premium in the UK, in its home markets of Australia and New Zealand it is more mass-market accessible.

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