Posted 18th Nov 2016

VictoriaPlum.com wins trademark infringement case against Victorian Plumbing

By KBBDaily on 18th November 2016 - 10:46am

Online retailer VictoriaPlum.com has been successful in legal proceedings against competitor Victorian Plumbing for infringement of trademark in a ruling from the High Court released today – 18th November 2016.

According to VictoriaPlum.com, its competitor “paid to advertise in search engine results when consumers had searched for the Victoria Plum brand name and related terms”. The court found that Victorian Plumbing was spending “hundreds of thousands of pounds per annum”, VictoriaPlum.com said, on adverts that have now been found liable for trademark infringement.

VictoriaPlum.com has said it will now seek damages from the competing retailer for “the losses caused by the unlawful infringements”. Victorian Plumbing's managing director Mark Radcliffe and VictoriaPlum.com's founder Jason Walker spoke at the week-long court hearing, which took place at the High Court in London in October.

“We know our potential customers are over 20 times more likely to know the VictoriaPlum.com brand than that of Victorian Plumbing,” said VictoriaPlum.com CEO Paul McClenaghan. “The court found that Victorian Plumbing acted unlawfully, infringed our trademarks and was increasing and exacerbating confusion for customers."

“We were left with no option but to take legal action against Victorian Plumbing to protect our customers and we are pleased that our concerns have been vindicated. We will now seek substantial damages from Victorian Plumbing through continued legal action,” added McClenaghan.

Click here to read Victorian Plumbing's response to the case ruling


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