Posted Thursday

Beko launches Spring Finish promotion

By KBBDaily on 20th April 2017 - 09:34am

Beko has teamed up with Finish once more to offer retailers a new promotion in April, with the four-week campaign offering customers a free three-month supply of Finish dishwashing tablets with the purchase of any new Beko dishwasher.

The promotion – which ends on the 12th May – will “give retailers yet another tool to help boost sales and drive interest in Beko's bestselling dishwasher range during the peak DIY and home refurbishment season”, the company said.

It will be supported by social media activity, as well as in-store POS and marketing materials. “Our Finish promotion at the end of last year was a huge success and we saw a positive response from shoppers,” said Beko brand manager Shalika Hooda.

“We’ve seen sales of dishwashers grow over the past 12 months, and with households looking to upgrade their kitchen appliances across the bank holidays, this Finish incentive gives them another great reason to invest in a Beko dishwasher.”


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