Posted 20th April

AO reveals new Britain's Got Talent idents

By KBBDaily on 20th April 2017 - 14:00pm

Online electricals retailer AO.com revealed its new Britain's Got Talent sponsorship idents over the Easter weekend as the 11th series of the ITV show kicked off on Saturday 15th April.

The idents – which were filmed with the help of The Mob Film Co in Manchester – are designed to “reflect AO.com's brand personality”, according to the company, and feature some past acts from the programme.

“This was an ambitious and exciting project for us as a brand,” said AO.com brand director Andy O'Brien. “To be able to portray who we are in a slick, smart way with only 10 seconds to spare was a real challenge.”

He added: “Thanks to an intense creative process and fantastic cast and crew, we’ve been able to produce an impressive number of great quality idents that we’re hoping will really make people smile.”


Related articles

Online kitchen firm on course to surpass £30m turnover

Posted today - 15:25pm |

Direct Online Services is focusing its expansion across continental Europe

Kährs launches new website for architects and designers

Posted today - 13:08pm |

The new website features practical guides, sample and BIM ordering tools and a mobile-friendly layout

Blanco UK hires regional sales manager

Posted today - 11:47am |

Adam Fitton will cover London in his new role, having previously covered East Anglia for Blanco

CIPD calls on Govt to invest £13m per year in HR support for SMEs

Posted today - 10:33am |

The institute said such an investment could be the key to boosting workplace productivity in the UK


in the spotlight

VitrA Autumn Brassware Promotion

most read

Supply issues force Alno UK into administration