Posted 20th Apr 2017

AO reveals new Britain's Got Talent idents

By KBBDaily on 20th April 2017 - 14:00pm

Online electricals retailer AO.com revealed its new Britain's Got Talent sponsorship idents over the Easter weekend as the 11th series of the ITV show kicked off on Saturday 15th April.

The idents – which were filmed with the help of The Mob Film Co in Manchester – are designed to “reflect AO.com's brand personality”, according to the company, and feature some past acts from the programme.

“This was an ambitious and exciting project for us as a brand,” said AO.com brand director Andy O'Brien. “To be able to portray who we are in a slick, smart way with only 10 seconds to spare was a real challenge.”

He added: “Thanks to an intense creative process and fantastic cast and crew, we’ve been able to produce an impressive number of great quality idents that we’re hoping will really make people smile.”


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