Posted 18th May 2017

Express launches augmented reality app

By KBBDaily on 18th May 2017 - 16:21pm

Express Bi-folding Doors and its sister company Express in the Home, which makes kitchens, has launched a new augmented reality app, which the company calls an “industry first”.

The app allows its customers to view its 2D brochures in “immersive 3D”, according to Express, which plans to roll out the technology across all of its promotional material including print adverts, exhibition stands, brochure and online images.

The app shows a 360° image of Express's 27,000sq ft 'The Home Space' showroom, which opened last year, when a device's camera is directed at certain images, with some graphics “even transforming into full case study videos”. The company has designed a new brochure with special 'trigger' images to complement the app.

“Augmented reality is big in the tech industries but we've not really seen it take off in our sector just yet,” said Express general manager Steve Bromberg. “What we’ve developed is innovative and gives our customers another level of engagement when going through the home renovation process.”

He added: “Feedback so far has been positive and the app is being downloaded by new people every day so we’re working to add more capabilities. It’s a pretty exciting time for us!”


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