Posted 13th Sep 2017

Whirlpool gears up for National Quiet Day

By KBBDaily on 13th September 2017 - 15:18pm

Whirlpool is gearing up for its second National Quiet Day, taking place on Thursday 14th September, to encourage people to “take time to discover their inner 'zen' and enjoy some sanctuary in silence”.

Whirlpool commissioned a survey of 2,000 adults to highlight the problem of noise in UK households. The survey found that 47% of people think the washing machine is the noisiest kitchen appliance, and a quarter of people felt that “the most annoying noises happen in the home”.

The company is launching a social media campaign, with the chance to win a Whirlpool Supreme Care washing machine, which has a “whisper-quiet spin cycle of only 68 decibels”, on the dedicated National Quiet Day website.

“With today's society suffering from an increasing busyness, everyone's daily life is full of sound and activity,” said brand manager Catherine Balderson. “Unwanted noises fill our ears, and sometimes we don’t realise the negative effect that noise has on all of us.

“As the manufacturer of the quietest spinning washing machine, Whirlpool understands the importance of quiet in people's lives and National Quiet Day is a way to help the consumer engage with the brand's quest for quiet in a new and stimulating way.”

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