Posted 11th October

Hotpoint launches new dishwasher promotion

By KBBDaily on 11th October 2017 - 07:00am

Hotpoint has partnered with Procter & Gamble for a new dishwasher promotion that offers consumers a free supply of Fairy dishwasher tablets with the purchase of selected Hotpoint dishwasher models including the new Ultima freestanding dishwasher, pictured.

The promotion, which applies to purchases made from the 7th September to the 31st December 2017, will allow consumers to receive a three-month supply of Fairy Platinum dishwasher tablets. The company is providing retailers with POS material to support the promotion.

“We hope this promotion will promote dishwasher sales and to increase dishwasher penetration here in the UK,” said Hotpoint senior brand communications manager Jennifer Taylor.

“By supporting the retailer at the point of sale, we hope this promotion will help to educate consumers that a dishwasher can clean even the toughest baked-on food without the need of pre-rinsing.”

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