Posted 11th October

Hotpoint launches new dishwasher promotion

By KBBDaily on 11th October 2017 - 07:00am

Hotpoint has partnered with Procter & Gamble for a new dishwasher promotion that offers consumers a free supply of Fairy dishwasher tablets with the purchase of selected Hotpoint dishwasher models including the new Ultima freestanding dishwasher, pictured.

The promotion, which applies to purchases made from the 7th September to the 31st December 2017, will allow consumers to receive a three-month supply of Fairy Platinum dishwasher tablets. The company is providing retailers with POS material to support the promotion.

“We hope this promotion will promote dishwasher sales and to increase dishwasher penetration here in the UK,” said Hotpoint senior brand communications manager Jennifer Taylor.

“By supporting the retailer at the point of sale, we hope this promotion will help to educate consumers that a dishwasher can clean even the toughest baked-on food without the need of pre-rinsing.”


Related articles

70% of Brits 'unprepared' for winter home emergency

Posted Friday |

Boiler breakdowns are the biggest household emergency that Brits are least prepared for during winter

ek&bbusiness Awards & Review 2017: highlights video

Posted Friday |

Relive the magic of the festive extravaganza of the year

Wren Kitchens launches virtual reality experience

Posted Friday |

The technology is available in four showrooms and will be launching in a further four next year

CIH holds Suppliers' Lunch and presents two supplier awards

Posted Friday |

'We have a clear vision going forward to become a true omni-channel buying/retail group', chairman Robin Millwood said


in the spotlight

Join the UK's leading kitchen and bathroom buying group

most read

Headlam Group buys flooring supplier Domus for £35.4m