Posted 13th Nov 2017

AMDEA holds Register My Appliance prize draw

By KBBDaily on 13th November 2017 - 10:24am

The Association of Manufacturers of Domestic Appliances – AMDEA – has launched a new free prize draw with a “range of luxury prizes” for consumers who register their white goods as part of its Register My Appliance safety campaign.

The “prize season” will run until the end of January, during which time Register My Appliance Day takes place on the 16th. AMDEA has also launched a new streamlined version of its Register My Appliance website for smartphone registration, with half of visitors to the site now arriving via mobile devices.

“Our statistics have shown steady growth in registration numbers since the launch in 2015,” said AMDEA CEO Douglas Herbison. “But most notably Register My Appliance has been successful in encouraging purchasers to register their new appliances.

“Our statistics for the first quarter of this year show that over 35% of purchasers chose to register their new washing machines, dryers and dishwashers, which is practically double the figure for 2015.”

He added: “Our challenge is to persuade people to register the forgotten 93 million large white goods they already have in use in their homes. Once they realise that no purchase is necessary, and they can win a prize by simply registering their older appliances, as well as understanding the safety message, we hope people will reach for their smart phones.”

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