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'Record decline' for non-food sales, says BRC

By KBBDaily on 13th November 2017 - 13:24pm

The latest British Retail Consortium – BRC – KPMG Retail Sales Monitor has reported the lowest growth rate for UK non-food sales since its records began in January 2012, with in-store sales dropping by 2.9% on a like-for-like basis in the three months to October.

However, online sales of non-food products grew by 4% last month, the monitor said, although this was the lowest online growth rate since records began in December 2012, the BRC added.

“It was a meagre month in October for retail sales as shopping activity slumped. With total growth at its lowest since May and below the 12-month average, retailers will have cause for concern as they prepare for the crucial run up to Christmas,” said BRC CEO Helen Dickinson.

“The decline was driven by the worst performance of non-food sales since our record began in January 2011, as consumers appear to have opted for outdoor experiences and excursions during half term, over visits to the shops.”

KPMG retail head Paul Martin added: “October marked yet another reversal of fortunes for retailers, reinforcing just how volatile consumer spend has been. Despite the positive picture last month, these latest figures will be a real disappointment and not the start to the golden quarter retailers had hoped for.”


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