Posted 18th January

Merlyn to unveil new ‘brand strategy’ at KBB Birmingham

By KBBDaily on 18th January 2018 - 08:00am
merlyn, merlyn showering, kbb, kbb birmingham, ubm, kbbdaily, kitchen, bathroom, shower, product

Merlyn is set to launch several new product designs, alongside a new “brand strategy”, at the upcoming KBB Birmingham show, taking place on the 4th-7th March at the NEC Birmingham.

The company’s 55sq ft stand will showcase new products and ranges in its Merlyn Series collection, as well as two new “ground-breaking” design-led ranges for its Merlyn Arysto collection. It will also unveil its new brand strategy “to respond to the changing needs and requirements of the 2018 ‘style and service savvy’ consumer”, according to commercial director Barry Hoyne.

“KBB is the ideal platform for Merlyn to showcase new products and share our exciting plans for the coming year,” said Hoyne. “As the number one selling shower enclosure business in UK it is important for us to meet key decision makers in the industry and KBB is a useful networking platform.

“At KBB 18 we will give visitors a sneak preview of our very exciting addition to our luxury Arysto range – where innovation and design is at the forefront. We very much look forward to meeting our trade partners, industry colleagues and introducing our brand to potential new customers.”

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