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The time to tap into inclusive design bathrooms has arrived

Posted 19th Nov 2013


There are around 10 million over 65s in the UK. These people are living longer than ever before, and there are changing needs to be met. This is having a major impact on bathroom design and creating a huge opportunity for bathroom retailers.

People are no longer willing to put up with products that are simply plain and clinical looking, and assisted-living bathroom products have, up until recently, been just that – think plastic white grab rails, chunky shower seats and ugly bath stools.

It's not only people with disabilities who require extra support in the bathroom; both older people and the very young are in need, while there are also those who want to future-proof their homes.

A bathroom designer can help create a space that allows for its user's changing mobility and can still be used by all the family. More often than not, small modifications and additions are all that's needed to make a difference to the bathing experience.

One of our customers in Scotland recently created a 'safety accessory area' in their showroom, where they now display a number of products including grab bars and shower stools. The reason she called it 'safety' was that she didn't want her customers thinking it was just for people with disabilities, but rather for people who want a little extra support when using the bathroom.

What I love about this idea is that, by creating a dedicated area and calling it a 'safety accessory area', she is gently guiding her customers' minds to focus on these products without the hard sell.

So here's my top tip: when choosing products, carefully select items that work for all ages and abilities so that you can offer your customers bathroom accessories that provide them with extra support and peace of mind without compromising on design and style. Ask for advice and help from your suppliers. They should be able to point you in the right direction.

There's never been a better time for bathroom retailers to increase their companies' sales and profit from offering inclusive design bathroom products to their customers.

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