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Ash Chilver

Ash Chilver is the sales director at leading bathroom product manufacturer HiB, and has a long history with the company, having worked there for 15 years.


Meeting the bathroom needs of modern homeowners

Posted 9th November


The way we live our lives is changing – from how we do business, to how we unwind. Not only does it feel as though we are busier than ever, the average home is shrinking too, and this informs how, and where, the average homeowner spends their precious downtime.

Although Brits increasingly see the bathroom as a sanctuary from the hustle and bustle of everyday life, the way they are using them is not how the generation above us may have imagined. According to recent research, just 4% of people indulge in a relaxing bath, with the overwhelming majority – a whopping 79% – choosing a shower instead.

This is likely due to pressures both on personal time and on actual space in the bathroom. However, although a candlelit soak in the tub may have fallen out of favour, there is still a very real demand for a luxurious spa-like experience in the home.

This presents an opportunity for KBB retailers. Homeowners who prefer a shower to a bath may be unsure of exactly what options are available to set the perfect bathroom mood, and by providing guidance on the latest and greatest products to achieve this, retailers can add value to their service.

One crucial consideration is lighting. Often an underappreciated aspect of interior design, the correct lighting scheme can completely revolutionise the ambiance of a room. When it comes to the bathroom, a great recommendation is illuminated mirrors. Models which offer adjustable light temperature, for example, can make all the difference – whether cool white for an invigorating morning, or a softer tone for a restful evening, these mirrors allow users to tailor their bathroom environment to their mood.

Another great suggestion is bringing music into the space. Numerous studies suggest that listening to music can be an extremely effective way of reducing stress, so for customers looking to enhance the restorative power of their shower, products which bring sound into the bathroom are a winner. HiB’s Groove cabinet, for example, features innovative Bluetooth technology with integrated speakers, so users can instantly jazz up their bathroom routine by wirelessly linking the cabinet to their smart device of choice.

Given the challenges of modern life, it is more important than ever that homeowners are able to create their ideal bathroom hideaway. By advising customers on how to make the most of the space they have, retailers can not only enhance their potential revenue stream, but also provide homeowners with a beautiful bathroom which fits their lifestyle.

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