Posted 10th May 2013

Utopia creates online bathroom design tool

By KBBDaily on 10th May 2013 - 16:30pm

Bathroom furniture manufacturer Utopia will later this month launch an online design tool to help consumers create a visual representation of their prospective bathrooms before committing to purchase.

Available to everyone who visits Utopia's website, Visualise is an interior design tool featuring furniture, worktops, tiles, door styles, accessories and a range of colours from the manufacturer's range.

“We all know how difficult it is to demonstrate the bathroom options available to customers and how their preferred choices will actually look in their own bathroom – Visualise aims to change all that,” said sales and marketing director at Utopia Mark Bailey.

“With an image of a standard-sized British bathroom, en suite and cloakroom, [and] with over 500,000 combinations to mix and match, customers will be armed with all the tools they need to make informed choices about their purchase. Having the Visualise tool available for customers to use in store will hopefully convert more sales with those buyers still torn between colours and styles.”

Speaking to KBBDaily, a spokesperson for Utopia revealed that other bathroom templates – such as en suite, family bathroom and cloakroom – will join the standard bathroom on Visualise at a later date.

Related articles

British Ceramic Tile sees dramatic rise in patterned tile sales

Posted today - 07:00am |

The company noted that surfaces are ‘becoming a key focus’ for consumers

Young Furniture Makers exhibition returns for 12th year

Posted yesterday - 15:27pm |

Awards for young designers include the Innovation Award, Design Award and Blum Best in Show Prize

OPSS launches ‘first ever’ product safety strategy

Posted yesterday - 13:00pm |

Measures include increased support for local authorities and closer relationships with manufacturers

Saniflo appoints new sales manager for central region

Posted yesterday - 11:27am |

James Beresford has previously worked at AKW, Impey and Roca

in the spotlight

KBBdigicon 2018: What can we expect to see?

popular articles

1,000 jobs at risk as Homebase owner looks to cut 60 stores

Symphony makes ‘significant’ investments across business