Posted 20th Mar 2017

ASA bans Scottish retailer's ad

By KBBDaily on 20th March 2017 - 16:31pm

The Advertising Standards Authority – ASA – has upheld a ruling to ban a regional press ad for Drongan-based retailer Accord Bathrooms & Kitchens that was seen in the Ardrossan and Saltscoats Herald in August last year.

The ad stated 'All work guaranteed', which was challenged by a complainant on whether it was misleading and could be substantiated. According to the ASA, it was concerned because Accord did not respond to its enquiries, indicating “apparent disregard for the Code”.

“We considered that consumers were likely to interpret the claim 'all work guaranteed' to mean that any work carried out by Accord Bathrooms & Kitchens would be covered under guarantee should a subsequent issue occur as a result of the work Accord had carried out,” the ASA said.

“We understood that the complainant maintained he had a fault occur after work was carried out by Accord Bathrooms & Kitchens, but was unable to obtain a response from the advertiser. We therefore concluded that in the absence of any evidence to support the claim that all work was guaranteed, the ad was misleading.”


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