Posted 10th Aug 2017

Victorian Plumbing to sponsor Friends on Comedy Central

By KBBDaily on 10th August 2017 - 15:11pm

Online bathroom retailer Victorian Plumbing has been revealed as the new sponsor of sitcom Friends on Comedy Central, with the three-month sponsorship deal designed to “reach out to a target demographic of young homeowners and first-time buyers”, the company said.

“The team at Victorian Plumbing are delighted to be sponsoring Friends on Comedy Central,” said Victorian Plumbing senior marketing manager Joe Pascoe. “We’ve identified young homeowners and first-time buyers as a strong growth demographic for us in the near future, and the Friends audience overlaps that demographic extremely well.

“Friends has a special place in many people’s hearts, so we had to work hard, and very quickly with [production studio] Blac Ionica to give a nod to some iconic Friends moments,” he added. “We’ve had a fantastic 2017 so far, with growth in all key business areas and we’re hoping that the Friends sponsorship supports the Victorian Plumbing brand’s continued success.”

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