Posted 6th Dec 2017

Online sales reign supreme for Black Friday 2017

By KBBDaily on 6th December 2017 - 15:25pm

Online sales of non-food products grew by 6.5% last month, which saw annual retail sale event Black Friday take place on the 24th November, according to the latest British Retail Consortium – BRC – KPMG Retail Sales Monitor.

In-store sales of non-food items declined by 3.7% on a like-for-like basis over the three months to November, while overall non-food retail sales in the UK decreased by 1.2% on a like-for-like basis over the three month period, but rose by 0.6% on a like-for-like basis in November alone.

“November brought relief as growth in retail sales perked up after last month’s dip,” said BRC CEO Helen Dickinson. “Black Friday, the big retail event of the month, failed to fundamentally shift underlying trends in spending. Non-food sales – the focus of Black Friday – fell, as the squeeze on household incomes continues to impact discretionary spend.

“That’s not to deny that Black Friday was a significant event,” she added. “Sales of non-food products that week were over 40 per cent higher than in the other weeks of the month, while it was the biggest week ever for non-food products online. However, rather than increasing overall sales, the event has shifted spending away from other parts of the festive period, and focusses shoppers’ attentions online and away from stores.”

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