Posted 11th January

UK shower market sees ‘moderate’ growth in 2017

By KBBDaily on 11th January 2018 - 12:56pm
Bathrooms and Money Matters

The UK shower equipment market saw a “moderate” growth rate of around 2% in 2017, according to the latest report by AMA Research, following a “similarly modest” increase of 3% in the year prior, with forecast growth until 2021 expected to remain “steady” at around 2-4% per year.

According to AMA, smart technology is an “important growth driver” for the market as demand for digital showers becomes more prevalent in the UK. Shower controls accounted for 46% of the shower equipment market value in 2016, AMA said.

Demand for inclusive showering products is also growing thanks to an increase in multigenerational households, while water saving is becoming a more important issue for consumers, and the addition of the Water Label on shower packaging has made it easier for consumers to compare products.

“Going forward the market is expected to increase by around 13% between 2018-2021,” said AMA research manager Hayley Thornley. “New housebuilding volumes are set to continue increasing despite the uncertainty currently surrounding the UK's exit from the EU, and prospects remain positive in this sector, supporting demand for showers installed in new build homes.

“In the commercial sector demand for showering equipment is likely to emulate from private new build and RMI activity in the hotels sector, care homes and health & fitness clubs/gyms.”

To order the ‘Shower Market Report – UK 2017-2021 Analysis’ report by AMA Research, go to amaresearch.co.uk or call 01242 235 724.


Related articles

Kohler becomes partner of Manchester United

Posted yesterday - 16:43pm |

The kitchen and bathroom company’s logo will feature on the team’s club shirt sleeve

Kudos appoints new sales and marketing director

Posted yesterday - 16:15pm |

Nick Graville has previously worked at Hansgrohe, Lecico Bathrooms and Jacuzzi UK

ESF and OPSS team up for product recall seminar

Posted yesterday - 15:29pm |

The summit will help business assess their preparedness against the OPSS’s new code of practice for product recalls

AO.com unveils new ‘Hollywood-style’ advert

Posted yesterday - 12:48pm |

The TV advert introduces the company’s new slogan


in the spotlight

2020 and Promob to Merge Business Operations

popular articles

B&Q invests £100m in new pricing strategy

Private equity firm invests in Compusoft Group