Posted 13th Jul 2018

UK bathroom retail market sees £235m sales rise

By KBBDaily on 13th July 2018 - 07:00am
bathroom, money matters, mtw research, retail, uk, market, sales, retailer, kbb, kbbdaily

New research by MTW Research has found that sales in the UK bathroom retail market have increased by £235m in the last six years, with the research outfit adding that a “new boost for full-service bathroom retailers” is likely from next year following the closure of B&Q’s Homefit installation services.

“The ‘traditional’ bathroom retailer excels at combining design, supply, install and post sales support as a ‘turn-key’ package,” said MTW Research director Mark Waddy. “Other channels such as the sheds and internet-only retailers appear to be unable to compete with this level of excellence and are positioning themselves very differently as a result.”

The research firm also noted that “increasingly innovative bathroom products demanding closer integration between retailer and installer are also boosting opportunities” for the market, with “more technically complex products” and consumers specifying luxury features meaning that an “enhanced design and installation” service is required from retailers.

The report by MTW Research also found that a “softening of consumer demand” may result in a shift in product trends over the next few years. However, it added that bathroom retailers appear to be “well-placed” to adapt, with 45% of the market reporting growth so far this year.

Other topics mentioned in MTW Research’s new report include Brexit scenarios, opportunities within multi-generational living and ‘tech-heavy’ bathrooms for the millennial generation, and a growth in the ‘showcase bathroom’ trend. To purchase the report, head to or call 08456 524324.

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