Posted 10th Aug 2018

Symphony makes ‘significant’ investments across business

By KBBDaily on 10th August 2018 - 10:36am
kitchen, money matters, symphony, fitted, furniture, manufacturer, investment, kbb, kbbdaily

Fitted furniture manufacturer Symphony has made “significant” investments so far this year in its manufacturing, warehousing, transport and marketing facilities, including a new 130,000sq ft manufacturing and warehouse facility in Wakefield.

The new site – which has expanded Symphony’s total space across its three locations in Yorkshire to 935,000sq ft – will hold the company’s bulk storage of appliances and sinks as well as act as the central distribution centre for the company’s flat pack furniture.

The company has also invested in the expansion of its paint facilities at its Rotherham site as well as becoming the first British furniture manufacturer to convert all of its paint from solvent to an environmentally friendly water-based option, it said.

Symphony said it has also increased its transport fleet to more than 150, including “more of its familiar burgundy double-drawer bar-trucks as well as over 30 smaller sprinters to manage an express delivery”. Lastly, the company has invested in a “remodelling” of its marketing suite with each brand now represented in its own “themed zone”.

“Whilst we have seen successive years of double digit growth, we are not sitting on our laurels,” said group marketing and retail sales director Simon Collyns. “The future will be about logistics and delivering a quality product when and where our customers expect it which is why we are investing now in the systems and logistic capability to deliver this.

“One of our greatest assets is that we now manage and control fully our transport operation which gives us a totally integrated business right up to point of delivery; some competitors rely on third parties for logistics which can result in others dictating, and even diluting the quality of their service.”

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