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Hotpoint raises £20,000 for food waste charity

By KBBDaily on 7th December 2018 - 13:12pm
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Hotpoint has raised £20,000 for FoodCycle, a charity that fights food waste and food poverty across the UK, through its Fresh Thinking for Forgotten Food campaign in association with brand ambassador Jamie Oliver.

Earlier this year, the company opened its Fresh Thinking pop-up café which served dishes inspired by consumers on how to use up some of the most commonly wasted food in the UK. The proceeds of the café were donated to FoodCycle.

Between 17th September and 12th October, Hotpoint also donated £3 for each cooking product sold within a selected range. “The donation from Hotpoint will go a long way in helping support our fight to reduce food waste, food poverty and loneliness across the country,” said FoodCycle CEO Mary McGrath.

“FoodCycle relies on volunteers and donations to provide regular community meals to those that are hungry and lonely, and we’d like to thank Hotpoint for their continued support.”

Hotpoint brand head Jennifer Taylor added: “FoodCycle is dedicated to creating a society where no one is left hungry or lonely. It has been a pleasure to contribute to such a brilliant mission, by raising money that will be contributed to the 38 community projects that span the country.”


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