Posted 7th Nov 2019

GROHE launches Blue Pure to UK market

7th November 2019 - 08:00am
GROHE, product launch, Good Housekeeping Institute approval, kbb, kbbdaily, kbb industry news

GROHE, the leading bathroom solution and kitchen fitting company, has launched the Blue Pure Eurosmart tap to the UK market, with a Good Housekeeping Institute seal of approval. The technology, which is anticipated to have impact on a global scale due to its ability to provide safe drinking water directly from the tap even in countries where drinking water is unpotable, is marketed as environmentally friendly and cost effective.

The technology received Good Housekeeping Institute approval ahead of its official launch into the UK market. “The GROHE Blue Pure Eurosmart tap is straightforward to operate with responsive and easy-to-reach controls”, commented Katie Mortram, Appliance and Household Testing Manager for Good Housekeeping Institute on their decision to endorse the product.

Ebru Bircan, Marketing Activation Manager at GROHE UK, said: “We are delighted to meet the standards of GHI’s rigorous testing and know that the weight of their endorsement will help convey just how strong and relevant this product is to the UK market, particularly in hard water areas such as London where the taste of tap water is known to be less palatable.”

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