Posted 18th November

Indesit research reveals mothers do more than their fair share of tasks at Christmas

18th November 2019 - 15:00pm
Indesit, Whirlpool UK, Whirlpool appliances, #DoItTogether campaign,kbb, kbbdaily,

Recent research by Indesit, the Whirlpool owned appliance brand, has found that in the run-up to the festive season, the preparations for Christmas day are not being shared equally, with mothers taking on the majority of Christmas related tasks.

In the recent study which explored how modern families approached everyday challenges in the home, it was found that of the 2000 UK adults surveyed, 85 per cent of women claimed to be solely responsible for delegating household chores1. Women also felt they did more than their fair share of the chores themselves, with 70 per of women taking on the role of present wrapping and 65 per cent of women writing the Christmas cards1.

As part of its ongoing #DoItTogether campaign, Indesit aims to highlight that educating children and getting them involved in the housework, even at Christmas time, is the right way to move forward to combat the gender imbalance.

Sara Bazeley, Brand Manager, Indesit, says: “This festive season, at Indesit, we are encouraging all family members to get stuck in with the preparations for the big day. By sharing out the Christmas chores equally, families can spend more time together enjoying the festivities.

“We will continue to design easy-to-use, family-friendly appliances that are accessible to all users, ensuring that domestic tasks don’t require any special knowledge, meaning sharing chores is simpler than ever.”


Related articles

Virtual Worlds supports Rowan Varey Memorial Fund this Christmas

Posted Friday |

The kbb CAD software brand is selling Christmas cards to support the charity

GROHE named as one of Germany’s top three sustainable companies

Posted Friday |

GROHE received the accolade at the German Sustainability Awards

Kitchen fitters deemed ‘most unprofessional’ tradespeople in recent survey

Posted Friday |

The UK economy missed out on £6 billion a year because Brits ‘fear shoddy tradespeople’

Metallics and ‘moody tones’ to dominate 2020 bathroom design

Posted Friday |

Methven UK also named statement lighting as an emerging bathroom trend


in the spotlight

TKC’s Jigsaw brand with the best off the shelf offer for complete kitchens?

popular articles

Revealed: Instagram’s top 20 bathroom trends

AO forms new logistics partnership with Aldi