Posted 2nd Dec 2019

Bathroom Origins invests in CAD software to counteract economic uncertainty

2nd December 2019 - 10:30am
Bathroom Origins, Virtual Worlds, kbb, kbb daily, kbb industry news

Bathroom Origins, the English bathroom supplier, has collaborated with a KBB CAD software brand, in a move that has been deemed a business investment. Bathroom Origins’ extensive range of bathroom mirrors and accessories will now be available on the Virtual Worlds catalogue, in which consumers can visualise specific KBB products in their own homes through the use of computer aided design. The Bathroom Origins founder, Sofia Charalambous, has said that the investment will aid the company in effectively selling a lifestyle throughout 2020, at a time when economic uncertainty looms but consumers continue to seek new forms of inspiration.

“Customers are seeking inspiration for the bathrooms online – through Instagram and Pinterest – and will arrive at the retailer with mood boards at the ready and albums on their smartphone or tablet,” explained Charalambous.

“This presents the retailer with a golden opportunity to enhance the power of 3D and 4D Design; the consumer is already switched on to technology, so make use of this to make their ideas come to life.”

“As a company that focuses more on bathing rituals than simply the sale of mirrors and accessories, having Bathroom Origins products available on the Virtual Worlds catalogue means that retailers can show everything that goes into a bathroom’s design, rather than simply the bare bones.

“4D technology presents the retailer with a golden opportunity to sell not just a bathroom but a retreat, a place to escape from the madness of the world, to enjoy fun time with the kids or couple time” added Sofia.

“Amidst political and economic uncertainty Bathroom Origins invests heavily in its business, as we can only control our own destinies. As the go-to bathroom brand for bathroom accessories, working with Virtual Worlds is the perfect tool to translate a customer’s ideas into finished designs” she added.

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