Posted 5th February

Whirlpool announces new brand manager

5th February 2020 - 14:11pm
movers and shakers, Whirlpool

Whirlpool UK Appliances Limited has announced Charmaine Warner as its new Brand Manager for Whirlpool.

Warner started her career with a nine-year stint at Homebase, before joining Indesit in 2014 as National Account Manager. In this role, she managed the relationship with major retailer Tesco, as well as the white goods range on its non-food ecommerce platform. She maintained this role after the acquisition of Indesit Company by Whirlpool UK Appliances Ltd, and introduced the Whirlpool brand to Tesco.

Warner said of her new appointment: 'Through my previous roles within the industry, I have gained an insight into a number of different areas, including buying and marketing, which I believe will be really beneficial in my new role as Brand Manager for Whirlpool.'

As to her objectives in the role, she added: 'The Whirlpool brand’s premium positioning will be a key focus in 2020, in addition to building and maintaining retailer relationships, both major and independent, to increase distribution and awareness of Whirlpool and its innovative appliances.'

Marco Falaschetti, marketing director of Whirlpool UK Appliances Ltd., said: 'Whirlpool is at the forefront of home appliance technology with product innovation the driving force to achieve long-term growth and profit. Charmaine has extensive experience and a wealth of knowledge of the company and the white goods industry. Charmaine is a valuable addition to the brand team.'


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