Posted Friday

New look for AMDEA’s Register My Appliance

14th February 2020 - 08:00am
AMDEA, Register my Appliance, kbb, kbb daily, kbb industry news

To mark the fifth anniversary of AMDEA’s Register My Appliance safety initiative, the UK appliance industry has unveiled its new look registration portal.

Launched in 2015 as an industry-wide initiative to ensure appliance-owners were contactable in the event of a recall, today more than 50% of visitors register their appliances via their hand-held device or smart phone.

The new portal offers optimised viewing on both small and large screen devices, alongside faster loading and improved interactive instructions that make for quicker and easier registration from all consumer devices.

AMDEA’s new Chief Executive Paul Hide said: “Any product recall these days needs good technology to make it happen. That sound approach begins at the point of registration – on the Register My Appliance website. Our mantra for the new portal is that it must be as user-friendly as possible.

“Our aim is to make registering easy to maximise the number of owners letting manufacturers know which models they have. This enables a far more effective customer contact process, in the rare case of one being needed.”


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