Posted 16th Mar 2017

Ideal Standard unveils new corporate logo at ISH

By KBBDaily on 16th March 2017 - 12:04pm
Ideal Standard, ISH, Frankfurt, Torsten Tuerling

Ideal Standard has unveiled its new corporate logo at this year's ISH event, currently taking place in Frankfurt until the 18th March.

The new logo is "composed of two interlocking rings that represent Ideal Standard being connected" to its customers, the company said, adding that it is a "symbol of seamless partnership and dynamic water flow, enabled by connected intelligence".

Unveiling the new corporate logo at ISH, Ideal Standard group CEO Torsten Tuerling, pictured, also announced that the company is investing €100m over the next three years in manufacturing technology for enhanced productivity and capacity, with "substantial funds" going towards research and development, and customer service.

At the press conference in Frankfurt, Tuerling also noted that he is concerned about Brexit, but felt that Ideal Standard is "better equipped than others" to cope with any changes it may bring, due to its deep-rooted manufacturing in the UK.


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