Posted 18th May 2017

Caesarstone takes part in 'home of the future' project

By KBBDaily on 18th May 2017 - 11:04am

Caesarstone has joined more than 25 other brands, including Amazon Launchpad, Tesco and eBay, to take part in the 'Home of the Future' project by video advertisement technology company Unruly, which has created a 2,000sq ft space in its London headquarters to “show what the home of 2020 will see, hear, smell, taste and feel like”.

Caesarstone has provided a quartz worktop in the colour 4001 Fresh Concrete for the project's kitchen, which was been created by furniture design Six Hands. According to the company, the project's kitchen is designed to be one that “orders food for you and tells you what to cook based on ingredients left in your fridge”.

“The kitchen is likely to remain at the heart of most homes for years to come, a space where families and friends gather to eat, drink and socialise,” said Caesarstone UK marketing vice president Jon Stanley. “The role of products and technology within this space – as well as throughout the entire home environment – will continue to evolve just as society and culture does.”

He added: “‘Home’ will help brands to increase the harmony of our material and technology interactions in what is our most personal environment. Caesarstone UK is delighted to be involved alongside other leading brands in such an innovative and thought provoking project.”


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