Posted 12th Sep 2017

ASA bans handheld showerhead ad

By KBBDaily on 12th September 2017 - 13:16pm
Bathrooms

The Advertising Standards Authority – ASA – has banned a paid-for Facebook post for a handheld showerhead from seoulshower.com, seen on the 27th May 2017, that featured the claim 'Increase your shower pressure by 200%'.

Text on seoulshower.com also stated: “Say goodbye to low-water pressure with our newly design handheld shower head, with 250 water laser perforated outlet technology, increasing water pressure up to 200%.”

According to the ASA, a complainant challenged whether seoulshower.com's claims of increasing water pressure “up to 200%” were misleading and could be substantiated, and were also verifiable. Seoulshower.com did not respond to the ASA's enquiries, the authority said.

The ASA banned the post due to the advertiser not providing any evidence in support of its claims. “We told Seoulshower.com not to make claims about the water pressure of their product if they did not hold evidence in support of those claims,” the ASA said.

“We also told them that, when making comparative claims with identifiable competitors, to ensure they provided information in their ads which verified the claims.”


Related articles

Dekton named partner of World’s 50 Best Restaurants

Posted today - 15:28pm |

The event is being held in Spain for the first time, in the city of Bilbao, Cosentino said

Homeowners use kitchen for second TV during World Cup

Posted today - 13:26pm |

The survey by Häfele found that homeowners are using their kitchens for much more than cooking and eating

KBBDailyJobs.com Job of the Week: The 1810 Company

Posted today - 11:32am |

The 1810 Company is looking to expand its field sales team with four new business development managers

Phoenix Bathrooms hires two area sales managers

Posted today - 11:31am |

Steve Downes and Mike Moore will cover Gloucestershire, Worcestershire, Herefordshire and South Wales, and the south west, respectively


in the spotlight

Premium Swiss brand KWC brings luxury sinks to the UK

most read

Pimlico Plumbers loses workers' rights battle