Posted 7th Nov 2017

Stolz Kitchens established to fill 'gap in UK market'

7th November 2017 - 13:15pm

Stolz Kitchens, a new business aimed at the UK new-build developer and contract market, has been established to address a “gap in the market for quality, aspirational German kitchens that are competitively priced, designed innovatively, have a breadth of product range, and perhaps most importantly are delivered by a business that understands the contract market”, according to the new company's sales director Damian Sheridan, pictured.

The new business – which was incorporated on the 29th September as Willoughby Limited, alongside In-toto Kitchens Limited, Precision Stone Limited and Quality Kitchens Holding Limited, according to Companies House – is temporarily based in Sevenoaks “whilst we source the right location”, Sheridan said.

The company also has a design space on Wigmore Street to maintain a central London presence, as well as a satellite office in Leeds for financial operations. “We shall be looking to expand our workforce in due course, but controlling costs to provide a lean operation is a crucial part of our plan, and the expertise of everyone in our business currently allows us to do that with confidence,” said Sheridan.

“Our sister company, In-toto Kitchens, will have a number of showrooms and franchises across the country, but Stolz is focused on the new-build market, and we shall work from the Wigmore Street showroom and the showroom that will be at our new location in the south east,” he added.

Stolz has partnered with suppliers Brigitte and Impuls, two kitchen manufacturers based in North Rhine-Westphalia in Germany, and is also currently in talks with “a couple of high-end German manufacturers as well as an Italian business”, Sheridan said.

Sheridan was sales director at Paula Rosa Manhattan from 2009 to March of this year, when he became sales director at Alno UK. Former Alno UK operations head Darryl Cope has also joined the new company as its operations director, alongside several other Alno UK staff. However, Sheridan noted that there is “no connection” between Stolz and Alno UK, “other than a number of people have worked for both businesses”.

“We have already received our first orders, and are confident that we will be achieving substantial order intake numbers before the end of the year,” he said. “We have substantial experience within the management team, we understand how to behave as a sub-contractor and not just a kitchen supplier, and are very much in control of our own destiny in our ambitions to set us apart in terms of service, product and quality.

“Stolz is German for 'proud', and we are exceptionally proud of what we have achieved so far,” Sheridan said. “We want our customers to be proud to specify us, and the homeowner to be proud to have a Stolz kitchen.”

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