Posted 11th January

UK shower market sees ‘moderate’ growth in 2017

By KBBDaily on 11th January 2018 - 12:56pm
ama research, shower, shower market, 2017, bathroom, kitchen, kbb, kbbdaily

The UK shower equipment market saw a “moderate” growth rate of around 2% in 2017, according to the latest report by AMA Research, following a “similarly modest” increase of 3% in the year prior, with forecast growth until 2021 expected to remain “steady” at around 2-4% per year.

According to AMA, smart technology is an “important growth driver” for the market as demand for digital showers becomes more prevalent in the UK. Shower controls accounted for 46% of the shower equipment market value in 2016, AMA said.

Demand for inclusive showering products is also growing thanks to an increase in multigenerational households, while water saving is becoming a more important issue for consumers, and the addition of the Water Label on shower packaging has made it easier for consumers to compare products.

“Going forward the market is expected to increase by around 13% between 2018-2021,” said AMA research manager Hayley Thornley. “New housebuilding volumes are set to continue increasing despite the uncertainty currently surrounding the UK's exit from the EU, and prospects remain positive in this sector, supporting demand for showers installed in new build homes.

“In the commercial sector demand for showering equipment is likely to emulate from private new build and RMI activity in the hotels sector, care homes and health & fitness clubs/gyms.”

To order the ‘Shower Market Report – UK 2017-2021 Analysis’ report by AMA Research, go to or call 01242 235 724.

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