Posted 13th March

Hoover named new sponsor of James Martin’s Saturday Morning

By KBBDaily on 13th March 2018 - 08:00am
Kitchens

Hoover has become the new sponsor of James Martin’s Saturday Morning programme on ITV, filmed at the chef’s home and aired every Saturday morning.

The two-hour show sees Martin cook alongside guests “from the world of food, entertainment and sport”, according to Hoover, which is sponsoring the show until the current series ends in June.

“The decision to sponsor James Martin's Saturday Morning was made in order to boost our cooking credentials and align the brand with a programme that is relaxed and very simply but effectively demonstrates how you can create tasty dishes without too much complexity,” said Hoover Candy Group brand and communications director Antony Peart.

“The show is very topical, both with its discussion points and ingredients, so we’re hoping that it will inspire people to replicate the dishes, or even their own take on the recipes, in their own home.”

He added: “We want to reinforce our position as a manufacturer of innovative and stylish appliances and believe that positioning ourselves with a well-liked ITV show is a powerful way of achieving this.”


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