Posted 13th April

Kaldewei joins forces with WWF to protect oceans

By KBBDaily on 13th April 2018 - 15:18pm
Bathrooms

Kaldewei has partnered with the World Wide Fund For Nature – WWF – in a project designed to “reduce plastic waste through sustainable waste management” in our oceans.

Kaldewei will be working with the WWF on its marine conservation programme in south east Asia, which is aiming to improve waste management in Vietnam’s Mekong Delta. Currently, organised waste management is not practised in south east Asia, meaning uncontrolled dumping of residual waste in rivers is common and the waste is often swept into the ocean due to regular flooding in river basins.

According to Kaldewei, the oceans are forecast to contain as much plastic waste as fish by 2050, with animals already dying after ingesting plastic and microplastic being found in many species of fish.

“Sustainability is enshrined in the Kaldewei corporate philosophy,” said managing director Franz Kaldewei. “We are happy to support the WWF’s important work to prevent plastic waste in the oceans, and we are confident that with our commitment we will be making a valuable contribution to marine conservation and the preservation of natural living environments.”

The aim of the Mekong Delta project is to quickly reduce the volume of waste present by up to 80% through separation and recycling. “For us, this partnership with the WWF is a logical step in our constant endeavours for a clean environment,” Kaldewei added.

Pictured: Kaldewei managing director Franz Kaldewei, left, and WWF Germany nature conservation director Christoph Heinrich, right


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