Posted 16th Apr 2018

Embrace the playful pattern trend with British Ceramic Tile

By KBBDaily on 16th April 2018 - 09:23am


To celebrate National Tile Week – 9th-15th April 2018 – British Ceramic Tile has launched a new feature tile to the retail market that brings the playful pattern trend to walls and floors.

Full of energy and playful angles, this new ceramic tile taps into one of the key trends for the year that set is to make a huge impact across interiors. Designed to sit alongside the existing HD Harmony range to offer a striking look on walls and floors, the tile features an asymmetric design in an on-trend soft grey colourway with stunning subtle white veining. The 33x33cm tile brings a completely new visually exciting dimension to interior spaces, and offers a multitude of benefits as it’s so easy to install and maintain.

Claire O’Brien, head of design and product at British Ceramic Tile, said: “Playful pattern is everywhere in interior design at the moment and we expect to see consumers wanting to echo the trend in their homes, whether it’s a feature floor design or something more daring.

“What’s new and exciting about this tile range is that you can rotate it to create a visually intriguing pattern to suit individual tastes. It encourages consumers to be bold and brave by adopting a fun approach laying the tiles in an eclectic fashion across the breadth of walls and floors. In store retailers can be creative and team it with the existing HD Harmony marble effect tile collection to show customers how they can zone a particular area of a room, or use the tile to create a feature floor.”

Interiors guru Julia Kendell, pictured, is supporting this year’s National Tile Week and is on hand to show retailers how consumers can bring the playful pattern trend home in just a few easy steps if they’re looking for an alternative to the feature floor tile.

How to get started
1. To design a similar floor and wall combination, first choose a palette of between four and eight colours - I chose a range of multiuse and floor tiles from British Ceramic Tile’s stunning collection. For a bold design add in contrasting shades – such as black and white – and a mix of mid-tones. For a softer overall look, choose colours with a similar tonality.

2. When choosing the tiles ensure they are compatible sizes, so the same size or half-size to ensure the grout lines will match up. It also makes tiling significantly easier if all the tiles are the same thickness.

3. Once the tiles have been chosen, draw out a grid scaled to suit the tile size and the overall size of the wall and floor surfaces.

4. To create the pattern, split some of the squares in half diagonally (I cut some of mine in to quarters too) and get to work creating a random pattern. ‘Less is more’ is the key to a successful design ensuring white is the key background colour with feature colours in places to break up the pattern. Keep playing around with the design until you have achieved a good balance.

4. To achieve the triangular patterns, cut the square tiles diagonally using a tile cutter. Set out the tiles according to the design and secure with proprietary adhesive using tile spacers.

5. Choose a grout colour that will either contrast with the tiles to accentuate the grout-lines and shape of the tiles, or use a grout of a similar shade to make the tiles themselves the feature of the design. If you’re feeling particularly adventurous and on-trend, you could try one of the new metallic grouts!

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