Posted 16th Apr 2018

Geberit to launch new ‘sensory’ campaign

By KBBDaily on 16th April 2018 - 14:15pm

Geberit is set to unveil its latest campaign, ‘Science Behind the Sensory Space’, focusing on “the senses of sight, scent, sound and touch”, in Design Fields at Clerkenwell Design Week, taking place on the 22nd-24th May.

The campaign is aimed at architects, interior designers and developers, allowing them to “discover the true importance of creating a sensory space within public and private bathroom design”, according to the company.

Geberit has partnered with British neuroscientist Dr Jack Lewis to “come up with the key ingredients needed for a bathroom design that invigorates the senses and can transform a functional space into one that offers respite and calm”.

“In the modern world, our senses are under constant attack,” said Geberit channel marketing manager James Lanchbury. “We’re becoming sleep-deprived and screen-dependent and, as a result, are finding it harder to switch off. Unfortunately, this is having a massive impact on our moods and stress levels and, for many of us, sanctuary has never felt further away.

“Across the industry, we want designers and architects to start thinking of the Geberit bathroom as an oasis of calm and not just a purely functional space,” Lanchbury added. “Somewhere that is removed from the world and technology, giving the senses respite from our always-on world.”

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