Posted 17th Apr 2018

KitchenAid Iconic fridge takes home Red Dot award

17th April 2018 - 15:34pm

KitchenAid’s Iconic fridge has received a Red Dot award for product design for 2018, having previously won an iF Design award for 2018 earlier this year.

According to KitchenAid, the Iconic fridge was inspired by the “timeless, instantly recognisable and world-famous” KitchenAid Artisan stand-mixer.

“The KitchenAid Iconic fridge is a masterpiece in the kitchen and a design object that rises above trends, asserting itself as a timeless icon,” said KitchenAid channel controller Lee Collett.

“The Red Dot award for product design is selected by a 40-member international jury of designers, leading academics and respected journalists and is awarded from among tens of thousands of products.”

Collett added: “To receive the coveted Red Dot award for product design really endorses KitchenAid’s expression of professional performance, artisan quality and iconic design and we are truly thrilled to receive such a prestigious accolade.”

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