Posted 15th May

BCT partners with Central Saint Martins for new initiative

By KBBDaily on 15th May 2018 - 10:28am
bct, british ceramic tile, kbb, kbbdaily, kitchen, bathroom, central saint martins, student, initiative, competition, design, tile, royal wedding

British tile manufacturer British Ceramic Tile – BCT – has joined forces with Central Saint Martins to launch a new student initiative during Clerkenwell Design Week, taking place on the 22nd-24th May.

Central Saint Martins’ ceramic design students have been challenged to create a new tile design to “tap into the buzz around the Royal Wedding, developing a surface solution that typifies all that is great about Britain”, according to BCT.

Students must take inspiration from “national treasures, heritage and stunning landscape” to create a product that appeals to a younger consumer. They will pitch their designers to BCT design and product head Claire O’Brien, who will pick her top five to be showcased at BCT’s London Hub during Clerkenwell Design Week.

The overall winner will be announced on the 24th May. “Working for a large manufacturer, it’s important to constantly be aware of the latest interior trends, as well as topical occasions that can be reflected through design,” said O’Brien.

“The Royal Family is a British tradition with royal weddings sparking product design for companies in the UK and abroad. We want to celebrate British design and the talent offered by the younger generation making the most of this landmark wedding with a new, fun project.”

Central Saint Martins ceramic design course leader Anthony Quinn added: “From the initial briefing, students have shown great interest in this project. British Ceramic Tile is one of the few remaining tile manufacturers in the UK, and as a nation admired for its passion for cutting edge design and quality manufacture, our students are really on board with this. This will be the start of an exciting partnership, watch this space.”

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