Posted 11th Jul 2018

Online sales continue to buoy non-food sector in June

By KBBDaily on 11th July 2018 - 12:15pm
money matters, brc, british retail consortium, kpmg, retail, sales, monitor, world cup, non-food, household, kbb, kbbdaily

Non-food retail sales in the UK declined by 0.2% on a like-for-like basis over the three months to June, according to the latest British Retail Consortium – BRC – KPMG Retail Sales Monitor, marking the second consecutive month of growth for the sector.

While in-store sales of non-food items decreased by 2.7% on a like-for-like basis over the three months to June, last month saw an 8.5% rise in online sales of non-food products. However, this was lower than the 10.1% growth in online sales of non-food seen in June last year.

“Beer, barbeques and big TVs lifted June’s sales as warm weather and world cup fever gripped the nation,” said BRC CEO Helen Dickinson. “However, with consumers engrossed in the agony and ecstasy of each match, spending on many other items fell. In the end, June scored solid, but not sensational, sales.

“The reality is that sales don’t grow on the feel-good factor alone. With household incomes still barely growing faster than inflation, conditions for consumers and retailers remain extremely tough.”

She added: “And things could get tougher: once the euphoria of sporting success subsides, without a deal on Brexit, shoppers face the prospect of significant price increases and shortages of everyday goods. Even if England do go all the way, households may have little to celebrate come next April.”


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