Posted 10th Jul 2018

Saniflo embarks on consumer campaign

By KBBDaily on 10th July 2018 - 14:35pm
bathroom, kitchen, saniflo, macerator, shower, sanipro, campaign, consumer, product, kbb, kbbdaily

Shower cubicle, pump and macerator manufacturer Saniflo UK has launched a new “aggressive” consumer campaign, designed to “create a strong pull for its trade customers”.

According to the company, “selected and qualified audiences” will be targeted via print and digital campaigns that are running until November this year. The company is promoting a range of products in the campaign including its Domestic Up range.

Products featured will include Sanipro Up, Sanipack Pro, Sanislim, Sanishower Flat, Sanishower Floor, Sanitop and Sanivite. The company said the campaign is designed to highlight to homeowners “how simple and convenient it can be to create additional bathroom or kitchen facilities”.

“Saniflo traditionally embarks upon a strong consumer campaign every year,” said Saniflo UK marketing and product development head Ann Boardman. “This time we’re switching focus from Kinedo Kinemagic to the Sanifo Domestic Up range.

“Last year was our biggest product launch to date, and to support our trade customers we want to educate homeowners in the versatility of our new range, highlighting the fact that it can be convenient and affordable to create additional bathroom and kitchen facilities in ways and places they never thought possible.”

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