Posted 12th Jul 2018

Baby boomers want stylish accessible bathroom products

By KBBDaily on 12th July 2018 - 07:00am
bathroom, kitchen, mira showers, accessible, baby boomer, uk, adult, survey, home, style, product, kbb, kbbdaily

A new survey by Mira Showers has found that close to three quarters of over-65s believe that brands “don’t do enough to offer stylish, functional products” for their age bracket, with the majority saying they would like stylish assisted-living products in the bathroom.

The survey questioned 1,000 UK adults over the age of 65 and found that close to 60% feel house-proud, but added that they would like to age-proof their homes, particularly their bathrooms and kitchens. Mira Showers added that the number of 67-year-olds in the UK is predicted to grow by more than 30% by 2041, according to the Office for National Statistics.

“Growing older shouldn’t mean that we have to make compromises when it comes to style, especially in the home,” said Mira Showers lead industrial designer Roland Boal. “Clearly those that took part in our research agree; 70% prioritise style over function and with 87% stating that they would most like to grow old living at home independently, it’s vital that we support them.

“Brands across the globe have spent vast amounts of money on research and development to develop products which improve living for those less-abled, which is fantastic, but now that the fundamentals of those designs are in place, it’s time we started putting more care and attention into the style of these products. Our research has clearly shown that the UK’s spritely over 65s still have an eye for design and a real penchant for keeping their home their haven.”

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