Posted 9th Aug 2018

Hotpoint unveils new food waste reduction campaign

By KBBDaily on 9th August 2018 - 08:00am
kitchen, hotpoint, jamie oliver, fresh, food, roadshow, campaign, leftover, food waste, kbb, kbbdaily

Hotpoint has launched its new ‘Fresh Thinking for Forgotten Food’ campaign to help reduce food waste in the home across the UK by embarking on a roadshow across the country in its Fresh Thinking Mobile Kitchen.

The mobile kitchen will visit five different locations across the UK to showcase “simple and effective tips that help to reduce and prevent food waste”, with several chefs – including Jack Williams, pictured – joining the brand to demonstrate recipes using the UK’s most wasted ingredients.

The roadshow is also promoting Hotpoint’s Leftovers Recipe Challenge, which encourages consumers to enter by submitting their favourite recipes using leftovers to be in with a chance of winning tickets to the Fresh Thinking pop-up café event with brand ambassador Jamie Oliver.

“Hotpoint is passionate about the issue of food waste and we are keen to help consumers reduce avoidable food waste at home,” said Hotpoint brand head Jennifer Taylor. “The mission of the Fresh Thinking Roadshow is to show people how easy, beneficial and delicious it is to cook with leftover ingredients.

“The Fresh Thinking Mobile Kitchen is an exciting opportunity for visitors to learn useful hints and tips as well as discover delicious recipes that are easy to remember and use. The roadshow will be engaging and educational and we are thrilled to offer consumers a platform to share their leftovers-inspired recipes.”

Related articles

New bathroom showroom opens in Banbury

Posted 22nd Nov 2018 |

The majority of the new space is dedicated to working displays of Artize, the luxury bathroom range by Jaquar

Abode appoints new customer service team leader

Posted 21st Nov 2018 |

Danny Atkinson has worked at Abode for eight years

Ikea to cut 7,500 jobs in 'business transformation’

Posted 21st Nov 2018 |

The potential redundancies include 350 jobs in the UK and Ireland, the furniture giant said

Kingfisher sees drop in B&Q sales in Q3 2018

Posted 21st Nov 2018 |

The group noted that the closure of B&Q’s installation service earlier this year has affected sales

in the spotlight

Britannia Life – the exclusive club for new customers

popular articles

Former BCG MD Chris Honer buys Swift Electrical

Certain plumbing fittings being ‘unlawfully installed’ in homes