Posted 9th August

Hotpoint unveils new food waste reduction campaign

By KBBDaily on 9th August 2018 - 08:00am
kitchen, hotpoint, jamie oliver, fresh, food, roadshow, campaign, leftover, food waste, kbb, kbbdaily

Hotpoint has launched its new ‘Fresh Thinking for Forgotten Food’ campaign to help reduce food waste in the home across the UK by embarking on a roadshow across the country in its Fresh Thinking Mobile Kitchen.

The mobile kitchen will visit five different locations across the UK to showcase “simple and effective tips that help to reduce and prevent food waste”, with several chefs – including Jack Williams, pictured – joining the brand to demonstrate recipes using the UK’s most wasted ingredients.

The roadshow is also promoting Hotpoint’s Leftovers Recipe Challenge, which encourages consumers to enter by submitting their favourite recipes using leftovers to be in with a chance of winning tickets to the Fresh Thinking pop-up café event with brand ambassador Jamie Oliver.

“Hotpoint is passionate about the issue of food waste and we are keen to help consumers reduce avoidable food waste at home,” said Hotpoint brand head Jennifer Taylor. “The mission of the Fresh Thinking Roadshow is to show people how easy, beneficial and delicious it is to cook with leftover ingredients.

“The Fresh Thinking Mobile Kitchen is an exciting opportunity for visitors to learn useful hints and tips as well as discover delicious recipes that are easy to remember and use. The roadshow will be engaging and educational and we are thrilled to offer consumers a platform to share their leftovers-inspired recipes.”

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