Posted 9th Aug 2018

Omega unveils distribution fleet with updated livery

By KBBDaily on 9th August 2018 - 15:17pm
kitchen, manufacturer, omega, distribution, fleet, livery, cogent, marketing, agency, kbb, kbbdaily

Kitchen manufacturer Omega Plc has unveiled its new distribution fleet with its updated livery created by marketing agency Cogent, which the company appointed earlier this year as its lead creative and strategic agency for its “very British collection” of brands.

The new design features an Omega kitchen “revealed from behind a curtain and includes a play on words using that well-known culinary phrase, ‘here’s one we prepared earlier’”, according to Omega marketing head Chris Blackham.

“It’s an exciting time for Omega as we are close to completing our £20m investment and expansion programme, and as we have recently joined forces with XPO Logistics it was the perfect time to make a change to the livery on our fleet of vehicles,” Blackham said.

“Whether parked outside one of our retailer’s showroom, a consumer’s home or a prestigious new housing development, the new livery design has been created to make use of one of our strongest advertising channels – our fleet.”

Omega distribution head Ian Gordon added that benefits from the company’s partnership with XPO Logistics include a new customer app, two-hour timed delivery slots, improved order tracking and live delivery updates.

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