Posted 10th September

Hansgrohe unveils website with ‘Dream Bathroom’ tool

By KBBDaily on 10th September 2018 - 10:27am
bathroom, hansgrohe, website, technical, kbb, kbbdaily

Hansgrohe has launched its new mobile-friendly website “with an increased focus on the customer journey” that is designed to help both consumers and trade professionals “better navigate the bathroom purchasing process”.

The company has created a ‘Dream Bathroom’ tool that “pinpoints individual products that complement each customer’s individual style” with a product wish list by guiding users through the planning stages of their project and asking them to “determine” their personal style.

The website also features comprehensive planning and guides sections offering more technical information with a focus on “informative content” such as UK water systems, the difference between thermostatic and manual shower and bath valves and how to install a concealed shower.

Lastly, the website includes a digital notepad and product comparison tool, as well as an “enhanced” store finder function that directs customers to the nearest retail showroom.

“Our customers’ appetite for accessible information at the start of the bathroom and kitchen buying process has grown enormously, so we have redeveloped our site to deliver a more seamless user experience,” said Hansgrohe UK marketing head Anand Gandesha.

“We want our customers to enjoy a comprehensive digital experience that provides both design inspiration and step-by-step advice, and in doing so handholds them through the entire product selection process.”


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