Posted 24th Sep 2018

Lakes Bathrooms unveils new brand logo and trading name

24th September 2018 - 12:54pm
bathroom, lakes, logo, brand, trading name, shower, kbb, kbbdaily

Shower enclosure manufacturer Lakes Bathrooms has unveiled its new brand logo and trading name, with the company becoming Lakes, and is repositioning the business to focus on “showering spaces” rather than enclosures.

“These are exciting times for Lakes and our partners,” said sales and marketing director Mike Tattam. “Our markets are growing and changing in important ways. Most importantly, the effects of 20 years of rising house prices on the housing wealth of the over 55s, and the cumulative impact of economic austerity on the under 55s – the JAMS or ‘just about managing’ as [Theresa] May called them – is creating two diverging markets of the ‘Haves’ and the ‘Have Nots’.

“Independent research indicates that collectively the Have Nots’ market is flat at best,” Tattam added, “while the market for the Haves has been expanding strongly across most home improvements. We are repositioning Lakes, so we and our customers can benefit from the fast-growing market of the Haves, while continuing to serve traditional markets.”

Tattam said the company will be launching the “first in a series of exciting new products” soon, as well as developing a “pipeline of unique” products to launch next year. Lakes will also be launching a new brochure with a focus on lifestyle and “what the showering space means” to consumers.

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