Posted 23rd Oct 2018

Lakes launches new Designed for Life brochure

By KBBDaily on 23rd October 2018 - 07:00am
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Following its recent rebrand, shower enclosure manufacturer Lakes has launched its new Designed for Life brochure to “reflect the company’s new position and focus”.

The new brochure is designed to put emphasis on the showering experience for consumers, with “engaging” lifestyle images used to “form a story about how we now view our bathroom space and the growing importance of good showering”, Lakes said.

“Compared to other ‘bathroom’ products, people spend less time thinking about shower enclosures: they look through the glass at the shower head, fittings, or tiles and then see the enclosure,” said Lakes sales and marketing director Mike Tattam.

“That’s because enclosure brands have left it to others to promote showering spaces, and not explained why or how the showering space is important. We’re changing that.”

He added: “Everyone views their showering space in a different way – it could be the place for ‘me time’, a place for thinking or simply to get some privacy from hectic family life. Our new brochure shows that whatever your lifestyle, we have a solution to suit.

“The new look is very different from what it was before and from other brands. We think it will be a powerful selling tool for stockist and merchant customers, helping them stand out in a crowded market and sell more profitably.”


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