Posted 9th Nov 2018

Smeg pays tribute to WWI with window display

By KBBDaily on 9th November 2018 - 08:00am
kitchen, smeg, fab28, fridge, display, window, world war one, ww1, anniversary, royal british legion, poppy, kbb, kbbdaily

Smeg has paid tribute to the 100-year anniversary since the end of World War I with a commemorative window display at its flagship London store on Regent Street.

The display features specially made poppies in homage to The Royal British Legion’s 2018 Poppy Appeal surrounding a dedicatory FAB28 fridge that has been decorated with The Royal British Legion’s logo and campaign message.

Smeg will also donate a percentage of its in-store sales to The Royal British Legion. “We are so proud to officially be supporting The Royal British Legion this year and helping in their campaign to thank the hundreds of thousands of men, women, families and servicemen who dedicated and sacrificed their lives in the First World War,” said Smeg marketing head John Davies.

“It’s incredibly important to look back, remember and pay our respects for the fallen. We hope we can continue to do our part to help raise further funds The Royal British Legion campaign in the future.”

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