Posted 16th Nov 2018

Footfall drops ahead of Christmas shopping rush

By KBBDaily on 16th November 2018 - 07:00am
money matters, brc, british retail consortium, springboard, footfall, uk, retail, shopping, high street, retail park, shopping centre, kitchen, bathroom, kbb, kbbdaily, ekbbusiness

The latest British Retail Consortium – BRC – Springboard Footfall and Vacancies Monitor has reported a 2% downturn in footfall in October, marking a deeper decline compared with the 1.7% drop recorded in September.

The figures “reflect the ongoing trend of declining footfall”, the BRC said, adding that October marks the 11th month of consecutive footfall decline. However, the BRC noted that “there are signs” that consumers are waiting for Black Friday and “seasonal discounts” before visiting shops.

Retail parks saw footfall decline by 0.2% last month after two months of positive growth, while footfall in shopping centres declined by 3.3% – a deeper drop from the 2.7% decline recorded in September – and high streets saw footfall drop by 2.3%, its third consecutive month of weakening footfall.

“October showed another month reflecting the continued long-term decline in footfall,” said BRC CEO Helen Dickinson. “This trend is primarily driven by a move from in-store to online purchases. With retail becoming more digital, physical shopping locations are working to reinvent themselves as places people go for days out rather than just for day-to-day purchases.”

Springboard marketing and insights director Diane Wehrle added: “While the UK vacancy rate has risen marginally to 9.6% from 9.2% in the last quarter, it still remains below 10% as it has done in all but one quarter since July 2015. This is further evidence that the offer in bricks-and-mortar destinations is shifting to better accommodate continued consumer demand for experience-led visits.”

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