Posted 27th Nov 2018

Bathroom industry's social media stats uncovered

By KBBDaily on 27th November 2018 - 08:00am
bathroom, ideal bathrooms, industry, report, social media, twitter, facebook, kbb, kbbdaily

Ideal Bathrooms has published its Ideal Industry Report 2018, available exclusively to customers who participated in the report’s survey, and designed to provide bathroom retailers with in-depth market research on performance, offers and views within the industry.

The report looked into the social media habits of bathroom retailers, merchants and multi-channel retailers, discovering that the percentage of companies with a social media presence has increased from 73% to 85% compared with last year’s report. There has been a 15% decrease in the number of retailers using Facebook and a 20% drop in the number using Twitter, the report found.

Ideal Bathrooms’ research also delved into showroom displays, with 62% of survey respondents saying displays are important or very important when it comes to customers ordering, despite the majority of retailers citing online retailers as their biggest competition.

“It's our hope that the report provides our customers with industry insights and benchmarking that they can use to help their businesses in the coming year,” said Ideal Bathrooms commercial director Danielle Lillis.

“The statistics will allow readers to gain an understanding of a wide range of industry topics and market influencers. This is our second Ideal Industry Report; it's proven incredibly popular and we plan to continue to publish an annual report to help our customers spot unique opportunities to help grow their businesses.”

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