Posted 5th December

Ideal Standard partners with Palomba Serafini Associati

By KBBDaily on 5th December 2018 - 08:00am
bathroom, ideal standard, palomba, kbb, kbbdaily

Ideal Standard International has announced its new collaboration with Italian design studio Palomba Serafini Associati, owned by Ludovica and Roberto Palomba, pictured, at the Milan Triennale.

The company also revealed the creation of a Design Centre in Milan, where the two designers will work alongside internal Ideal Standard experts to “drive Ideal Standard’s overall design philosophy”.

The collaboration’s debut will be revealed next year at ISH 2019, taking place on the 11th-15th March 2019 in Frankfurt.

“The earlier design masters really elevated Ideal Standard into the culture of design, leaving behind a rich heritage of drawings and design archives,” said Ideal Standard International CEO Torsten Türling.

“Having been ‘raised’ by these design masters and representing Italian design in all its aspects around the world, we could think of no-one better than Ludovica and Roberto Palomba to explore this heritage and translate it into the 21st century.”

Roberto Palomba added: “When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle

“I am honoured to follow in the footsteps of these Italian masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general.”


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