Posted 5th Dec 2018

Ideal Standard partners with Palomba Serafini Associati

By KBBDaily on 5th December 2018 - 08:00am
bathroom, ideal standard, palomba, kbb, kbbdaily

Ideal Standard International has announced its new collaboration with Italian design studio Palomba Serafini Associati, owned by Ludovica and Roberto Palomba, pictured, at the Milan Triennale.

The company also revealed the creation of a Design Centre in Milan, where the two designers will work alongside internal Ideal Standard experts to “drive Ideal Standard’s overall design philosophy”.

The collaboration’s debut will be revealed next year at ISH 2019, taking place on the 11th-15th March 2019 in Frankfurt.

“The earlier design masters really elevated Ideal Standard into the culture of design, leaving behind a rich heritage of drawings and design archives,” said Ideal Standard International CEO Torsten Türling.

“Having been ‘raised’ by these design masters and representing Italian design in all its aspects around the world, we could think of no-one better than Ludovica and Roberto Palomba to explore this heritage and translate it into the 21st century.”

Roberto Palomba added: “When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle

“I am honoured to follow in the footsteps of these Italian masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general.”


Related articles

The Bespoke Britain Project: Charlie Smallbone

Posted today - 10:56am |

KBBDaily.com spoke to the iconic kitchen designer at the recent event held by EKBB magazine

Half of homeowners refuse to tip tradespeople

Posted yesterday - 15:45pm |

Reasons include ‘the price is agreed before work commences’ and ‘good work should be expected, not rewarded’

Astracast falls back into administration

Posted yesterday - 12:35pm |

The sink brand previously fell into administration in March last year, just months after being bought by Darren Cooper

Coram UK ‘enters period of transformation’

Posted yesterday - 11:16am |

The group said it plans to end production of its shower enclosure ranges and is ‘consolidating’ business operations


in the spotlight

Dust Grey in Jigsaw from TKC

popular articles

Iconic British kitchen makers come together for exclusive EKBB event

Bathroom Brands names Roger Cooper as chairman