Posted 2nd January

ASA bans several Better Bathrooms adverts

By KBBDaily on 2nd January 2019 - 13:24pm
bathroom, asa, advertising, standards, authority, better bathrooms, victoria plum, advert, kbb, kbbdaily

The Advertising Standards Authority – ASA – has banned four Better Bathrooms adverts on the company’s website after they were challenged by competitor VictoriaPlum.com, which questioned whether the ads were “misleading”.

The four ads on Better Bathrooms’ website comprised banners stating: “April showers up to 70% off* final week… + an extra 20% off” and “April showers up to 70% off* now on… + an extra 20% off” on selected cabins, enclosure, walk-ins, furniture, showers and quadrants with different discount codes.

VictoriaPlum.com challenged whether the “April showers” promotion in the ads were “misleading” as it “understood that none of the selected products were available with an extra 20% off”. In response, Better Bathrooms said that “in three out of four product categories, the number of products that were on offer with the additional 20% off outweighed the number of products that were not”.

The company provided a table with a breakdown of each product category in the ads that summarised the number of items on sale at “up to 70% off” and the number of items with 20% off. Better Bathrooms said there were “only a few products” that did not have an additional 20% discount.

The ASA banned the ads due to the promotions being unclear, having received no further “clarification” from Better Bathrooms. It said: “We told Better Bathrooms that when making ‘up to [X]% off’ claims they should ensure that a significant proportion of sale items were discounted by the stated percentage and when offering an additional discount it was clear whether that applied to items within an ongoing promotion, and that such claims represented the true overall picture of the sale.”


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