Posted 2nd January

ASA bans several Better Bathrooms adverts

2nd January 2019 - 13:24pm
bathroom, asa, advertising, standards, authority, better bathrooms, victoria plum, advert, kbb, kbbdaily

The Advertising Standards Authority – ASA – has banned four Better Bathrooms adverts on the company’s website after they were challenged by competitor, which questioned whether the ads were “misleading”.

The four ads on Better Bathrooms’ website comprised banners stating: “April showers up to 70% off* final week… + an extra 20% off” and “April showers up to 70% off* now on… + an extra 20% off” on selected cabins, enclosure, walk-ins, furniture, showers and quadrants with different discount codes. challenged whether the “April showers” promotion in the ads were “misleading” as it “understood that none of the selected products were available with an extra 20% off”. In response, Better Bathrooms said that “in three out of four product categories, the number of products that were on offer with the additional 20% off outweighed the number of products that were not”.

The company provided a table with a breakdown of each product category in the ads that summarised the number of items on sale at “up to 70% off” and the number of items with 20% off. Better Bathrooms said there were “only a few products” that did not have an additional 20% discount.

The ASA banned the ads due to the promotions being unclear, having received no further “clarification” from Better Bathrooms. It said: “We told Better Bathrooms that when making ‘up to [X]% off’ claims they should ensure that a significant proportion of sale items were discounted by the stated percentage and when offering an additional discount it was clear whether that applied to items within an ongoing promotion, and that such claims represented the true overall picture of the sale.”

Related articles

Hotpoint takes home i Best Buy award for microwave

Posted today - 15:22pm |

i News ‘noted the microwave’s range of benefits including the crisping function and Chef Menu’

Bathstore falls into administration

Posted today - 14:33pm |

More than 500 jobs are at risk across the Welwyn Garden City head office and 135 stores

Methven chosen for New York City-inspired hotel in Manchester

Posted today - 13:24pm |

The company supplied its Kaha shower valve and Krome shower fittings in black for the new Hotel Brooklyn

BMA reveals trade speaker for 2019 conference

Posted today - 10:35am |

David Henig is director of UK Trade Policy Project at the European Centre for International Political Economy

in the spotlight

TKC’s Jigsaw brand with the best off the shelf offer for complete kitchens?

popular articles

Bathstore: ‘business as usual’ despite administration rumours

Revealed: how much new kitchens and bathrooms can add to a home’s value